LUKE ANDERSON 
XR DESIGN, CREATIVE STRATEGY, DIRECTION & LEADERSHIP

DIGITAL MEDIA INNOVATION ● VIRTUAL REALITY ● PRODUCT DEVELOPMENT ● MOTION DESIGNER

DIRECTING TEAM CREATIVITY FOR BUILDING COMPELLING USER EXPERIENCES, DIRECTION & LEADERSHIP.

Transformational Creative Leader and Digital Artist with extensive experience directing teams and products to outstanding success. Fluent in vision, strategy and cultivating organizational integrity. Ferocious defender of maximizing the user experience and delivering its value to the bottom line. Holistic approach to team management. Strong and deep technical background in AR/VR/MR, prototyping, 3D character animation and tech art. Acknowledged by leadership and peers for innovative problem-solving skills and passion around creating ‘best in class’ products.

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• Pioneered the social casino genre, leading DoubleDown graphic vision from start up to $300M in gross revenue.

• Increased audience reach by 400% with new products built for different audience segments. Featured on the Ellen DeGeneres Show, with 4.2 million viewers.

• Business strategist, team leader, entrepreneur, consultant. Build high performing teams who ‘get it’ and believe it.  

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Strengths: Vision, strategy, execution, winning hearts & minds, moving a “no” to a “yes”, lateral thinking, understanding the creative journey and providing solutions.

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Leadership style: Transformational, adaptable, candid, holistic, motivational, matter of fact and drives organizational integrity.  

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Known for: Radical empathy for the end user, celebrating team successes, straight talk, willingness to go to the extreme and delivering products that delight users.

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At my best: Mentoring and cultivating leadership qualities in others, taking calculated risks, creating when I’m deeply inspired, practicing my convictions and pursuing the payoff.   

Fluent in: Emotional intelligence, empathy, driving a cultural vision of “honoring the craft” and ROI.

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SME in: Digital media technologies, content pipeline definition and bringing customer experience to life.

Culture fit: Small to medium sized teams, an environment of candor and a little bit crazy.

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Philosophy: Exceeding user expectations builds trust. Trust equals value, value creates lifetime customers, who in turn drive revenue and everybody wins.

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What drives me: Creating the almost impossible, a sense of wonder, putting a dent in the universe. Make an impact!

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“Rarely do you find a creative mastermind, with natural leadership qualities, who also embodies entrepreneurial savvy, with an eye for ROI in all its forms.  Luke was instrumental in DoubleDown’s meteoric success.” ~Cooper DuBois